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Brand Identity
Model
About
Model was initially misidentified as a functional utility for organisation. The objective of this project was to pivot the brand entirely, repositioning it as a high-end interior design studio. The focus shifted from "utility" to the creation of intentional, high-performance spaces, moving the brand into the realm of elite design consultancy.
Client
Model
Category
Brand Identity
,
Graphic Design
Year
2024
When applied in situ, the brand functions as a quiet backdrop to the studio’s physical work. The visual system is designed to complement, rather than compete with, the interiors. By utilizing a minimalist approach to signage and environmental graphics, the identity reinforces the studio’s philosophy of "inhabiting the detail" without over-explaining the aesthetic.
When applied in situ, the brand functions as a quiet backdrop to the studio’s physical work. The visual system is designed to complement, rather than compete with, the interiors. By utilizing a minimalist approach to signage and environmental graphics, the identity reinforces the studio’s philosophy of "inhabiting the detail" without over-explaining the aesthetic.
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