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Brand Identity
Mamba
About
Mamba is a study in high-performance watchmaking, developed for an independent horologist with a superior mechanical core but a lack of commensurate status. The challenge was to move beyond traditional luxury tropes and create a benchmark that rewards skill and intent over a price tag.
Client
Levan
Category
Brand Identity
,
Product Design
Year
2023
The visual identity is rooted in the concept of "lethal elegance." The logotype utilizes sharp serif forms with integrated fangs, capturing the tension of a decisive strike. A dark, metallic palette punctuated by tactical magenta reinforces the brand’s aggressive yet refined position in a crowded market.
The visual identity is rooted in the concept of "lethal elegance." The logotype utilizes sharp serif forms with integrated fangs, capturing the tension of a decisive strike. A dark, metallic palette punctuated by tactical magenta reinforces the brand’s aggressive yet refined position in a crowded market.
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