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Brand Identity
Lumo
Brand Identity
Lumo
About
A foundational study in fintech designed to provide a proactive view of personal finance. The objective was to replace traditional, reactive banking with a brand built on transparency and visual guidance.
Client
Lumo
Category
Brand Identity
,
Product Design
Year
2025
Inspired by the physics of light. A high-contrast lime palette and a custom "O" containing a light symbol represent energy, momentum, and the removal of financial ambiguity.
Inspired by the physics of light. A high-contrast lime palette and a custom "O" containing a light symbol represent energy, momentum, and the removal of financial ambiguity.
A focus on structural clarity and digital utility. The translucent card reveals its internal circuitry to symbolise openness, while the app uses real-time projections to illuminate the user’s financial trajectory.
A focus on structural clarity and digital utility. The translucent card reveals its internal circuitry to symbolise openness, while the app uses real-time projections to illuminate the user’s financial trajectory.
A focus on structural clarity and digital utility. The translucent card reveals its internal circuitry to symbolise openness, while the app uses real-time projections to illuminate the user’s financial trajectory.
Established a new benchmark for banking as a signature of trust and absolute visibility.
Established a new benchmark for banking as a signature of trust and absolute visibility.
Established a new benchmark for banking as a signature of trust and absolute visibility.
Contact
Establish your Authority
Securing a signature of trust for the next century starts here.
© Belcaro Studio 2026
Contact
Establish your Authority
Securing a signature of trust for the next century starts here.
© Belcaro Studio 2026
Contact
Establish your Authority
Securing a signature of trust for the next century starts here.
© Belcaro Studio 2026