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Brand Identity
K1 Series
About
A foundational study in eyewear, the K1 series was engineered for moving through the city with absolute confidence. From the identity to the physical product, the objective was to create a piece of technical equipment that provides a sense of security and presence. It is an exploration of how design can function as a protective shield within an urban environment.
Client
Belcaro
Category
Brand Identity
,
Product Design
Year
2023
Informed by high-fashion silhouettes and organic profiles, the frames are defined by fluid, continuous geometry. There are no straight edges or sharp lines; instead, the design utilizes smooth shapes that feel both anatomical and sculptural. This roundness creates a composed presence that remains authoritative across different environments.
Informed by high-fashion silhouettes and organic profiles, the frames are defined by fluid, continuous geometry. There are no straight edges or sharp lines; instead, the design utilizes smooth shapes that feel both anatomical and sculptural. This roundness creates a composed presence that remains authoritative across different environments.
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